| Título | Legend |
| Agencia | Goodby Silverstein & Partners |
| Campaña | Make everyday legendary |
| Anunciante | BMW |
| Marca | BMW |
| Fecha de primera difusión/publicación | 2019 / 2 |
| Sector Empresarial | Automóviles |
| Lema | Make everyday legendary |
| Sinopsis | BMW Legend introduces the "Legend of Ol’ McLanden", a poem read by actor Chris Pine. As the story unfolds, McLanden – the unseen driver – braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions, introducing characters such as Roy the Destroyer, Genius and his fiendish lawyer, and Poseidon. |
| Medio | Televisión |
| Duración | |
| Postproducción | MPC LA |
| Director de publicidad | Wolfgang Gross |
| Director de publicidad | Trudy Hardy |
| Director de publicidad | Lisa Judge |
| Responsable de conceptos / redactor | Andrew Bancroft |
| Director artístico | Stefan Copiz |
| Director creativo | Roger Baran |
| Director de cuentas | Theo Abel |
| Responsable de cuentas de agencia | Olivia Mullen |
| Chairman | Jeff Goodby |
| Chairman | Rich Silverstein |
| Director or Broadcast Traffic | Ruchele Eisenman |
| Director de cuentas | Alissa Sheely |
| Director de proyectos | Kaitlyn Landers |
| Strategist | Mackenzie Beer |
| Business Affairs Manager | Chrissy Shearer |
| Strategy Director | Dong Kim |
| Responsable de cuentas de agencia | Rebecca Bell |
| Productor ejecutivo | Benton Roman |
| Realizador | Dante Ariola |
| Director de fotografía | Kasper Tuxen |
| Productor de la productora | Natalie Hill |
| Jefe de decorados | Nigel Phelps |
| Productor ejecutivo | Eriks Krumins |
| Montaje | Work Editorial Inc |
| Montador | Rich Orrick |
| Assistant Editor | Theo Mercado |
| Productor de la productora | Jamie Lynn Perritt |
| Productor de la productora | Brandee Probasco |
| Productor ejecutivo | Marlo Baird Telecine |
| Colorista | Mark Gethin |
| CG Artists | Bhargavan SP |
| CG Artists | Prashanth Paramasivam |
| CG Artists | Andreu Lucio |
| CG Artists | Arnau Gilabert |
| CG Artists | Jinguang Huang |
| CG Artists | Andy Sheng |
| CG Artists | Nema Safvati |
| VFX Coordinator | Justin Rogers-CdeBaca |
| Productor delegado | Chris Preston-Barnes Music |
| Compositing | Rodrigo Jimenez |
| Compositing | Guillaume Weiss |
| Compositing | Alexander Kulikov |
| LEAD COMPOSITING | Toya Drechsler |
| Efectos especiales | Christian Downes |
| Efectos especiales | CG Lighting |
| Productora | MJZ |
| Responsable de la creación | Margaret Johnson |
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