|Campaña||Anti-smoking - National Alliance for Tobacco Cessation|
|Anunciante||American Legacy Foundation|
|Marca||National Alliance for Tobacco Cessation|
|Sector Empresarial||Concienciación social sobre drogas / alcohol / tabaco|
|Sinopsis||The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.|
|Filosofía||Once users have learned about triggers, theyre encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.|
|Problema||The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dudes brain and watch as triggers take over his life.|
|Medio||Anuncios de Internet|
|Director ejecutivo de creación||Mark Taylor|
|Director del grupo de creación||John Trahar|
|Director del grupo de creación||Luke Sullivan|
|Responsable de conceptos / redactor||Stephen Land|
|Director artístico||Cheyenne Gallion|
|Productor de la agencia||Shannon Swenson|
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