National Alliance for Tobacco Cessation - "Poke"

GSD&M

GSD&M Austin, Estados Unidos

4444

Título	Poke
Agencia	GSD&M
Campaña	Anti-smoking - National Alliance for Tobacco Cessation
Anunciante	American Legacy Foundation
Marca	National Alliance for Tobacco Cessation
Posted	Septiembre 2008
Producto	BecomeAnEx.org
Sector Empresarial	Concienciación social sobre drogas / alcohol / tabaco
Sinopsis	The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
Filosofía	Once users have learned about triggers, theyre encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Problema	The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dudes brain and watch as triggers take over his life.
Medio	Anuncios de Internet
Mercado	Estados Unidos
Más información	www.relearntriggertown.com
Director ejecutivo de creación	Mark Taylor
Director del grupo de creación	John Trahar
Director del grupo de creación	Luke Sullivan
Responsable de conceptos / redactor	Stephen Land
Director artístico	Cheyenne Gallion
Productor de la agencia	Shannon Swenson
Illustration	Ordinary Kids
Animación	Homero Cavazos
Illustrator	Ferris Plock
Programador	Homero Cavazos