John Trahar
Co-Founder / CEO at Greatest Common Factory
Austin, Texas Area, Estados Unidos
TítuloPoke
Agencia
Campaña Anti-smoking - National Alliance for Tobacco Cessation
Anunciante American Legacy Foundation
Marca National Alliance for Tobacco Cessation
PostedSeptiembre 2008
Producto BecomeAnEx.org
Sector Empresarial Concienciación social sobre drogas / alcohol / tabaco
Sinopsis The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
Filosofía Once users have learned about triggers, they’re encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Problema The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life.
Medio Anuncios de Internet
Mercado Estados Unidos
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