Título | Invisible Pop Up Store |
Agencia | Y&R New York |
Campaña | Invisible Pop Up Store |
Anunciante | Airwalk Footwear |
Marca | Airwalk |
Posted | Junio 2011 |
Sector Empresarial | Zapatillas de tennis y de baloncesto |
Filosofía | <br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience. |
Medio | Case Study |
Realizador | Kerry Keenan |
Director ejecutivo de creación | Ian Reichenthal |
Director ejecutivo de creación | Scott Vitrone |
Director creativo | Graeme Hall |
Director creativo | Menno Kluin |
Director creativo | Steve Whittier |
Responsable de conceptos / redactor | Felix Richter |
Director artístico | Alexander Nowak |
Productor | Jo Kelly |
Productor | Devon Dentler |
Productora | Tronic Studio |