Scott Vitrone
Partner CCO at Fig
New York, Estados Unidos
TítuloInvisible Pop Up Store
Agencia
Campaña Invisible Pop Up Store
Anunciante Airwalk Footwear
Marca Airwalk
PostedJunio 2011
Sector Empresarial Zapatillas de tennis y de baloncesto
Filosofía <br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.
Medio Case Study
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