Título | Helivery |
Agencia |
.
|
Campaña |
Forbes Helivery
|
Anunciante |
Forbes
|
Marca |
Forbes
|
Posted | May 2012 |
Sector Empresarial | Periódicos, revistas, libros
|
Lema | Why deliver at the bottom when our readers are at the top? |
Sinopsis | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
Resultado | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
Medio |
Case Study
|
Producción de sonido |
S de Samba
|
Realizador |
Alex Miranda
|
Productora |
TratorFilmes
|
Director de publicidad |
Antonio Camarotti
|
Jefe de cuentas |
Natalie Bursztyn
|
Director de cuentas |
Carolina Rocha
|
Productor |
Mauricio Granado
|
Director artístico |
Rafael Rizuto
|
Responsable de conceptos / redactor |
Rafael Donato
|
Director creativo |
Eduardo Marques
|
Director ejecutivo de creación |
Claudio Lima
|
Director ejecutivo de creación |
Fred Saldanha
|
Director del grupo de creación |
Anselmo Ramos
|