Martin Charvat
Director creativo at KONEKTOR
Prague, República Checa
TítuloHamster
Agencia
Campaña Bone Marrow Transplant Foundation
Anunciante Bone Marrow Transplant Foundation
Marca Bone Marrow Transplant Foundation
PostedDiciembre 2001
Producto Charity
Sector Empresarial Donación de sangre/órganos
Lema If I can't find a bone marrow donor
Sinopsis Looking for anybody, who would like to take care of my hamster. His name is Alfred. Terrarium, dish, plus two months supply of sawdust. If I can't find a bone marrow donor. Please call: 02 510 20 510
Filosofía The campaign shows, from a new perspective, the difficult situation faced by Leukemia sufferers while awaiting a bone marrow transplant. Their futures are uncertain, and they are totally dependent on the Foundation's success in finding a suitable donor. The task of this campaign (television, print, radio, outdoor, special outdoor) was to increase awareness about leukemia sufferes and increase the number of volonteer donors. Ultimately increasing the number of successful transplants and lives saved. The Agency established a bone marrow hotline for those interested in making donations and it ran as part of the ads.
Medio Exterior
Director creativo
Responsable de conceptos / redactor
Director artístico

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