| Título | Skoda |
| Título (Lengua original) | Skoda |
| Agencia |
Leo Burnett Prague
|
| Campaña |
Bone Marrow Transplant Foundation
|
| Anunciante |
Bone Marrow Transplant Foundation
|
| Marca |
Bone Marrow Transplant Foundation
|
| Posted | Diciembre 2001 |
| Producto |
Charity
|
| Sector Empresarial | Donación de sangre/órganos
|
| Lema | If I can't find a bone marrow donor |
| Sinopsis | Free or for low price almost news Skoda. Only 25.000km, fully loaded, passenger side airbag, alumnium wheels. If I can't find a bone marrow donor. Please call: 02 510 20 510 |
| Filosofía | The campaign shows, from a new perspective, the difficult situation faced by Leukemia sufferers while awaiting a bone marrow transplant. Their futures are uncertain, and they are totally dependent on the Foundation's success in finding a suitable donor. The task of this campaign (television, print, radio, outdoor, special outdoor) was to increase awareness about leukemia sufferes and increase the number of volonteer donors. Ultimately increasing the number of successful transplants and lives saved. The Agency established a bone marrow hotline for those interested in making donations and it ran as part of the ads. |
| Medio |
Exterior
|
| Director creativo |
Bill Stone
|
| Responsable de conceptos / redactor |
Martin Charvat
|
| Director artístico |
Jiri Langpaul
|
