| Título | Wait on the Square |
| Agencia | Wieden + Kennedy |
| Campaña | NBA Draft - EA Sports |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Junio 2007 |
| Producto | NBA Live '08 |
| Sector Empresarial | Consolas de videojuegos |
| Lema | How Does It Feel? |
| Sinopsis | After watching young protégé Kevin Durant misfire on a drive to the basket, Gilbert Arenas instructs him on the proper sequence of joystick moves to finish the hoop most notably, to wait on pressing the square button. An exasperated Arenas watches Durant (starring in his first TV commercial since turning pro) shoot another brick before wondering if he should continue to bear witness to the awful display of shooting. |
| Problema | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Medio | Televisión |
| Duración | |
| Montaje | Joint Editorial House |
| Director creativo | Jose Cabaco |
| Director creativo | Tim Wolf |
| Responsable de conceptos / redactor | Marc D'Avignon |
| Director artístico | Jayanta Jenkins |
| Director de cuentas | Steve Barry |
| Director de cuentas | Victoria Krueger |
| Productor | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Productor ejecutivo | Jelly Helm |
| Productor ejecutivo | Steve Luker |
| Productor ejecutivo agencia | Ben Grylewicz |
| Productora | MJZ |
| Empresa de creación sonora | Amber Music |
| Producción musical | Amber Music |
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