| Título | Quit Cable |
| Agencia | BBDO New York |
| Campaña | More For Your Thing |
| Anunciante | AT&T Inc. |
| Marca | AT&T |
| Fecha de primera difusión/publicación | 2018 / 10 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Sinopsis | The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DirecTV. Multiple executions in the campaign focus on the advantages of switching to DirecTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising will run through the end of the year. The work was created by BBDO out of its newly established LA-based operation. The media agency is Hearts & Science. |
| Medio | Televisión y Cine |
| Duración | |
| Responsable de la creación | David Lubars |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Group Executive Producer | Diane Hill |
| Managing Director | Doug Walker |
| Montador | Damion Clayton |
| Director ejecutivo de creación | Frank Dattalo |
| Productor de la productora | Angela Narloch |
| Productor ejecutivo | Angela Narloch |
| Director creativo | David Cuccinello |
| Director creativo | David Cuccinello |
| Telecine Artist | Dave Hussey |
| Director ejecutivo de creación | Matt MacDonald |
| Conform Artists | Justin Blaustein |
| Director creativo | David Povill |
| Director creativo | David Povill |
| Music, Sound Design / Audio Finishing | Barking Owl |
| Senior Director | Stacia Parseghian |
| Senior Directors | Stacia Parseghian |
| Director de cuentas | Heather Livengood |
| Productor de la productora | Denice Hutton |
| Chief Strategy Officer | Crystal Rix |
| Productor ejecutivo | Rana Martin |
| Productor de la productora | Ashley Benton |
| Conform Artists | Cathy Shaw |
| Assistant Editor | Mike Spagnoli |
| Responsable de conceptos / redactor | Junior Copywriter |
| Compositor de música | Morgan Johnson |
| Director de fotografía | Ben Kitchens |
| Productor de la productora | Natasha Uppal |
| Productor ejecutivo | Sue Crain |
| Responsable de conceptos / redactor | Elaine Kelch |
| Director artístico | Jono Moore |
| Productor de la productora | Victoria Wills |
| Director de cuentas | Andrea Bass |
| Assistant Account Director | Leah Pozin |
| Assistant Account Executive | Leah Pozin |
| Group Executive Producer | Julie Colins |
| Integrated Strategy | Kayla Green |
| Senior Directors | David McKenzie |
| Client Services Manager | Jennifer Kohler |
| Realizador | Stephan Malik |
| Productor delegado | Leonard Walsh |
| Productor de la productora | Rebecca Park |
| Montaje | Rock Paper Scissors |
| Telecine | Company 3 |
| Post / Graphics | Brand New School |
| Productora | Primary Elements |
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