Pacific Werribee - "Boring Boxes "

BWM isobar

BWM isobar Sydney, Australia

5729

Título	Boring Boxes
Agencia	BWM isobar
Campaña	Boring Boxes
Anunciante	‎Pacific Shopping Centres
Marca	Pacific Werribee
Posted	Marzo 2018
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Sinopsis	Background Overview : Every Christmas, Kids Go Hunting For Their Gifts. They Rummage Through Cupboards And Search In The Back Of Wardrobes, Ruining The Surprise Of Christmas Morning. So, Pacific Shopping Centres Created A Cardboard Box With The Power To Save Christmas - A Box With Such Extreme Levels Of Boringness, It Could Make Any Toy Invisible To Tiny Humans. Each Box Was Made In A Specially Calculated ‘boring Brown’ And Stamped With Dull Words Like ‘toilet Paper’ And ‘laundry Powder’ And ‘tomato Paste’. Then, At Gift Wrapping Stations, Each Toy Was Given Its Very Own Boring Box. Now Parents Can Smuggle Presents Home And Hide Them In Plain Sight Without Any Risk Of Being Discovered. And That’s How Christmas Was Saved, Using A Cardboard Box
Medio	Case Study
Duración	2 seconds
Managing Director	Belinda Murray
Responsable de la creación	Rob Belgiovane
Director ejecutivo de creación	Simon Bagnasco
Director ejecutivo de creación	Amy Hollier
Creative Director	Phil van Bruchem
Responsable de conceptos / redactor	Rachel Blacklaws
Art Director	Alexandra Walding
General Manager	Nicole Hamilton
Account Director	Lucy Fogarty
Responsable de cuentas de agencia	Anthea Waller
Print Production Company	BWM Dentsu
Photographer	Valerie Bong
Print Producer	Tracey Needham