Javier Guemes
Creative Director at Orci
Santa Monica, Estados Unidos
Campaña Senses
Anunciante Honda Motor Co., Ltd.
Marca Acura
Fecha de primera difusión/publicación
Sector Empresarial 4x4
Filosofía Orcí, a national leader in marketing and advertising, recently partnered with long-standing client Acura to introduce the all-new Acura RDX to U.S. Hispanics. Titled “Senses,” the collaboration showcases the exhilarating side of the renowned auto brand, igniting multiple senses and embodying the excitement of driving this particular SUV. To best connect with their target audience, the spot includes culturally relevant icons, such as alebrijes and Cuban art, while also showing the whole city made brighter by way of uplifting Latin music courtesy of Mexican-American DJ El Dusty. Orcí drove the strategy which targeted U.S. Hispanics and also assumed the creative development and production. In addition to highlighting the exterior of the vehicle, the TV spot focuses on some of the special interior features—TTI (True Touchpad Interface), class- leading Panoramic Sunroof and ELS Studio 3D® Premium Audio System. The idea behind the animation is to showcase how the road seemingly comes to life when driving the new Acura RDX. Orcí made this commercial distinctly Hispanic, with iconography music and art which connects with the audience in an emotional way.
Medio Televisión
Chief Operating Officer (COO)
SVP Strategy Director
SVP, Executive Creative Director
Director creativo
Creative Art Director
SVP, Creative Director of Production
Director de cuentas
Senior Account Executive
VFX Company

Personas relacionadas con esta creación

You might also like...


Crea tu Perfil Público and become a member of AdForum

Get Started