Álvaro Rodrigues
Chief Executive Officer, Chief Creative Officer at Fullpack Comunicação
São Paulo, Brasil
TítuloMutant Font
Campaña Mutant Font
Anunciante Amnesty International
Marca Amnesty International
Fecha de primera difusión/publicación
Sector Empresarial Derechos Humanos
Sinopsis Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy." 
Filosofía How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning.
Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor. 
Medio Interactivo
Director creativo
Responsable de la creación
Client Services
Web Developer
Director de proyectos
Creative Vice President
Director creativo
Client Services
Sound Design


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