|Anunciante||Instituto Maria da Penha|
|Marca||Instituto Maria da Penha|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Concienciación social sobre la discriminación racial / étnica / los discapacitados|
|Lema||An idea that transformed Instagram usernames into messages to fight prejudice.|
|Sinopsis|| One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA).|
To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil).
Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence.
|Responsable de la creación||Sergio Gordilho|
|Director ejecutivo de creación||Rafael Pitanguy|
|Director ejecutivo de creación||Eco Moliterno|
|Director ejecutivo de creación||Álvaro Rodrigues|
|Director creativo||Jeferson Rocha|
|Director creativo||Andrea Siqueira|
|Director creativo adjunto||Bernardo Romero|
|Director creativo adjunto||Beto Rogoski|
|Responsable de conceptos / redactor||Lucas Ribeiro|
|Director artístico||Ivan Loos|
|Director artístico||Jeferson Rocha|
|Director artístico||André Batista|
|Projects Creative Director||Evandro Soares|
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