Álvaro Rodrigues
Chief Executive Officer, Chief Creative Officer at Fullpack Comunicação
São Paulo, Brasil
TítuloRocket Man
Agencia
Campaña Rocket Lunch
Anunciante De Cabrón Chillis
Marca De Cabrón Chillis
Fecha de primera difusión/publicación
Sector Empresarial Hierbas y especias
Sinopsis When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
Filosofía The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
Problema The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
Resultado The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It also be used on social media and print ad (newspaper and magazine).
Medio Publicidad en revistas
Banda Sonora -
Responsable de la creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Illustrator
Approval Client

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