|Anunciante||De Cabrón Chillis|
|Marca||De Cabrón Chillis|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Hierbas y especias|
|Sinopsis||When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.|
|Filosofía||The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.|
|Problema||The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.|
|Resultado|| The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It could also be used on social media and print ad (newspaper and magazine).|
|Medio||Publicidad en periódicos|
|Responsable de la creación||Álvaro Rodrigues|
|Director creativo||Álvaro Rodrigues|
|Director creativo||Bruno Almeida|
|Director artístico||Felipe Paganoti|
|Responsable de conceptos / redactor||Igor Pontes|
|Responsable de conceptos / redactor||Tiago Daltro|
|Director de publicidad||Leo Spigariol|
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