Daniel Comar
Regional Executive Creative Director, APAC at Geometry, a WPP company
Singapore, Singapur
TítuloThe Edible Business Card
Agencia
Campaña The Edible Business Card
Anunciante Saga Nori (Seaweed) / City Promotion
Marca Saga Nori (Seaweed) / City Promotion
Fecha de primera difusión/publicación
Sector Empresarial Tarjetas de crédito
Filosofía When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
Resultado We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
Medio E-Commerce
Duración
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Planner
Director
Música
Director creativo
Producer
Camera
Art
Song
Mixer
Director de producción
Creative Producer
Ejecutivo de cuentas
Creative Producer
Ejecutivo de cuentas
Creative Producer
Ejecutivo de cuentas
Cooperation
Cooperation
Cooperation
Cooperation
Cooperation
Web Corder
Web Director
Scenario Writer
Producer
Producer
Montador
Regional Executive Creative Director (Asia Pacific)

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