|Título||TD Coin Posters|
|Brief||To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.|
|Agencia||Leo Burnett Toronto|
|Campaña||TD Coin Posters|
|Sector Empresarial||Servicios bancarios, inversiones, corredores de bolsa|
|Sinopsis||84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.|
|Responsable de la creación||Judy John|
|Director creativo||Lisa Greenberg|
|Director creativo||Chris Munnik|
|Director creativo||Kerry Reynolds|
|Redactor digital||Dave Thornhill|
|Designer/Art Director||Dejan Djuric|
|Productor de la agencia||Alex Postans|
|Print Producer||Gord Cathmoir|
|Print Producer||Kevin Stephen|
|Print Producer||Barry Durocher|
|VP, Group Account Director||Laurie Freeman|
|Director de cuentas||Brian Poleck|
|Director de cuentas||Genevieve Cote|
|Ejecutivo de cuentas||Brandon Sellers|
|Chief Strategy Officer||Brent Nelson|
|Planificador estratégico||Shweta Bhatnagar|
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