Título | #EraseFoodWaste |
Agencia | Ogilvy Chicago |
Campaña | #EraseFoodWaste |
Anunciante | K+S AG |
Marca | Morton Salt |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Aliños |
Filosofía | For over a century, Morton Salt has had a simple mission: to make our food taste more delicious to eat. Yet today, there’s a shocking amount of food that goes uneaten. In the U.S., roughly 40% of all food is wasted, and on a global scale, nearly 1/3 of all food is thrown away. This problem is close to Morton’s heart. Not only has salt been a food preservative for centuries, but Morton’s core aim is to encourage people to savor their food. Yet how can they do that if such a vast amount of food produced for human consumption never gets eaten in the first place? Morton decided to proactively make a commitment to send zero food waste to landfills by 2030. But their own pledge isn’t enough. Morton wanted to make food waste—a largely overlooked problem—noticed by everyone. |
Medio | Televisión |
Duración | |
Agency Account Executive | Courtney Davis |
Agency Account Supervisor | Jilian Oxler |
Agency Account Director | Bryan Eytcheson |
Agency Planner | Max Arevuo |
Responsable de la creación | Joe Sciarrotta |
Director ejecutivo de creación | David Hernandez |
Director creativo | Amy Gozalka |
Director creativo | Kara Coyle |
Director creativo | Steve Hahn |
Productor ejecutivo agencia | Gayle McCormick |
Agency Producer | Andrew Rosenstein |
Agency Print Producers | Lorin McDonald |
Agency Print Producers | Joan Shelton |
Diseñador | Connor Fleming |
Productora | Cutters Studios, Chicago |
Productor ejecutivo | Craig Duncan |
Producer | Heather Richardson |
Screen Printer | Bobby Hughes |
Cutters Studios Editor | David Rubin |
Dictionary Films Director | Brian Broeckelman |
Dictionary Films Producer | Cody McGuire |
Another Country Sound Designer/Mixer | Erik Widmark |
Another Country Assistant Audio Engineer | Alex Paguirigan |
Another Country Audio Producer | Louise Rider |
Produciton Company | Dictionary Films, Chicago |