| Título | Caleb |
| Agencia | BBDO New York |
| Campaña | The Face Of Distracted Driving |
| Anunciante | AT&T Inc. |
| Marca | AT&T |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | We open on a young man speaking to camera about how his life might have turned out differently. As we hear his VO, we see home video footage of him as a young boy. When we cut back to him, it’s revealed that this is what Caleb Sorohan would look like today if he hadn’t been killed by a distracted driver eight years ago. We then reveal a newspaper clipping of his death. |
| Medio | Televisión |
| Duración | |
| Finishing / VFX | The Mill New York |
| Música | Human |
| Director creativo | Kevin Mulroy |
| Director creativo | Bianca Guimaraes |
| Director of Integrated Production | David Rolfe |
| Group Executive Producer | Julie Collins |
| Executie Producer | Dan Blaney |
| Productor de la productora | Bree Hopenwasser |
| Director de cuentas | Kathryn Brown |
| Director de cuentas | Katie Hollenkamp |
| Director de cuentas | Jaimie Donohue |
| Responsable de cuentas de agencia | Katelyn Burns |
| Ejecutivo de cuentas | Caroline Main |
| Chief Strategy Officer | Crystal Rix |
| Strategy Director | Charles Baker |
| Director de proyectos | Claire McCastle |
| Productora | Biscuit |
| Realizador | Errol Morris |
| Productor delegado | Julie Ahlberg |
| Managing Director | Shawn Lacy |
| Productor ejecutivo | Jeff McDougall |
| Responsable de la producción | Rachel Glaub |
| Montaje | Exile Editorial |
| Montador | Steven Hathaway |
| Assistant Editor | Molly Rokosz |
| Productor ejecutivo | Sasha Hirshfield |
| Productor de la productora | Evyn Bruce |
| Editorial & Finishing for Case Study Video | NO6 |
| Montador | Ryan Bukowski |
| Productor de la productora | Laura Molinaro |
| Productor ejecutivo | Corina Denison |
| Responsable de la creación | Angus Kneale |
| Director ejecutivo de creación | Ben Smith |
| Director creativo | Gavin Wellsman |
| Director creativo | Corey Brown |
| Shoot Supervisor | Patrick Heinen |
| Colorista | Fergus McCall |
| Productor ejecutivo | Rachael Trillo |
| Senior Producer | Nirad Russell |
| Co-ordinators | Sophie Mitchel |
| Co-ordinators | Mia Lalanne |
| 2D Lead | Krissy Nordella |
| 2D Lead | Burtis Scott |
| Compositor de música | Corrie Brown |
| Compositor de música | Jamie Scott |
| Compositor de música | Kevan Lee |
| Compositor de música | Rob Meade |
| Design | Bobby Ushiro |
| Productor ejecutivo | James Dean Wells |
| Audio Post | Post Human |
| Postproducción | Craig Caniglia |
| Age Progression Art | Phojoe |
| Age Progression | Jovey Hayes |
| Age Progression Art Direction | Emanuel Craciunescu |
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