| Título | Clothes |
| Agencia | Grey Group Canada |
| Campaña | The dignity project |
| Anunciante | The Salvation Army |
| Marca | The Salvation Army |
| Posted | Enero 2011 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Lema | With Your Donation, a Sense of Dignity is Within Reach.” |
| Filosofía | In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. |
| Medio | Cartel |
| Director creativo | Carl W. Jones |
| Director artístico | Rick Mayzis |
| Director artístico | Dylan Moggey |
| Responsable de conceptos / redactor | Christ Tropak |
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VER TODOif we morenos are 80% of the population, then why are we not in 80% of the ads?
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- MARCA:
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- AGENCIA:
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