Carl W. Jones
Senior Lecturer at University of Westminster
London, Reino Unido
Campaña The dignity project
Anunciante The Salvation Army
Marca The Salvation Army
PostedEnero 2011
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema With Your Donation, a Sense of Dignity is Within Reach
Filosofía In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach.
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