|Agencia||Grey Group Canada|
|Campaña||The dignity project|
|Anunciante||The Salvation Army|
|Marca||The Salvation Army|
|Sector Empresarial||Acciones Caritativas, fundaciones, voluntariado|
|Lema||With Your Donation, a Sense of Dignity is Within Reach|
|Filosofía||In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach.|
|Director creativo||Carl W. Jones|
|Director artístico||Rick Mayzis|
|Director artístico||Dylan Moggey|
|Responsable de conceptos / redactor||Christ Tropak|
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