The line - "Violence 2"

Marmalade Communications Melbourne, Australia

5865

This ad is part of the ACT Responsible Collection

Marca: The line
País: Australia

Anunciante: Our Watch

Título	Violence 2
Agencia	Marmalade Communications
Campaña	The line
Anunciante	Our Watch
Marca	The line
Posted	Octubre 2015
Sector Empresarial	Seguridad pública, salud e higiene
Lema	You can't undo violence. Know where to draw the line.
Sinopsis	Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers. The Line encourages young people to develop healthy and equal relationships, and to reject violence. The campaign’s long-term goal is to prevent violence against women and their children by addressing the underlying factors that contribute to violence against women: gender inequality, violence-supportive and sexist attitudes, and rigid gender roles and stereotypes. Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others. The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.
Medio	Prensa y publicaciones
Productora	Finch
Realizador	Derin Seale
Director creativo	John Akritidis
Montador	Drew Thompson
Stills Photographer	Garth Oriander
Miembro del equipo creativo	Sarah Vincenzini
Productor ejecutivo	Karen Bryson
Director Client Service	Lisa Gumbleton
Productor	Beaver
Retocador	Gary Simm
Retocador	Nicole McKenzie
Illustrator	Charlie Lin
Tattoo artist	Charlie Lin