|Anunciante||Pidilite Industries Limited|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos|
|Sinopsis|| Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives.|
Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds.
Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.
|Responsable de la creación||Sonal Dabral|
|Responsable de la creación||Kainaz Karmakar|
|Responsable de la creación||Harshad Rajadhyaksha|
|Responsable de la creación||Sukesh Nayak|
|Director del grupo de creación||Amitabh Agnihotri|
|Director creativo||Karunasagar Sridharan|
|Responsable de conceptos / redactor||Karunasagar Sridharan|
|Productor de la productora||Manohar Nayak|
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