Sonal Dabral
Group Chief Creative Officer & Vice Chairman at Ogilvy India
Mumbai, India
TítuloGhost Stories
Campaña Ghost Stories
Anunciante Pidilite Industries Limited
Marca Fevicol
Fecha de primera difusión/publicación
Sector Empresarial Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos
Sinopsis Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives.

Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds.

Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.
Medio Radio
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