Deutsche Telekom - "What We Do Next - This Generation"

Saatchi & Saatchi

Saatchi & Saatchi London, Reino Unido

Premios

18786

This ad is part of the ACT Responsible Collection

Marca: Deutsche Telekom
País: Reino Unido

Anunciante: Deutsche Telekom AG

Título	What We Do Next - This Generation
Agencia	Saatchi & Saatchi
Campaña	What We Do Next
Anunciante	Deutsche Telekom AG
Marca	Deutsche Telekom
Fecha de primera difusión/publicación	2020 / 8
Sector Empresarial	Servicios de telecomunicaciones
Sinopsis	The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.
Medio	Interactivo
Duración	121 seconds
Mercado	Estados Unidos, Polonia
Banda Sonora	‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell
Producción de sonido	Factory Studios
Chief Brand Officer	Ulrich Klenke
Vice President (VP)	Wolfgang Kampbartold
Director de publicidad	Ayten Pekerman
Director de publicidad	Maren Ruddat
Director de publicidad	Daniel Jaeger
Director de publicidad	Ralf Luelsdorf
Director de publicidad	Kathleen Karrer
Global Chief Creative Officer	Kate Stanners
Responsable de la creación	Guillermo Vega
Director ejecutivo de creación	Franki Goodwin
Director ejecutivo de creación	William John
Responsable de conceptos / redactor	Mia Silverman
Responsable de conceptos / redactor	Francesco Grandi
Director artístico	Mia Silverman
Creative Producer	Nayab Malik
Productor de la agencia	Jodie Sibson
Productor de la agencia	Ally Dean
Head Of Planning	Sam Wise
Planning Partner	Mathieu Abet
Senior Planner	Laura Pugh
DIRECTOR DE SERVICIO AL CLIENTE	Clare Shaw
Business Leader	Anne Schlicht
Director de cuentas	Terri Turner
Responsable de cuentas de agencia	Cali Fish
Design Lead	Talveer Uppal
Diseñador	Nicholas Pires
Fotógrafo	Vincent Haycock
Productora	Somesuch
Productor	Elly Camisa
Productor ejecutivo	Tash Tan
PM	Max Harrison
Costume	Larissa Bechtold
Production Service Company	Somesuch LA
Productor delegado	Youree Henley
Jefe de decorados	Chris Jones
Production Service Company	Papaya Films
Productor delegado	Marta Spychalska
Jefe de decorados	Paulina Szpila
Realizador	Vincent Haycock
Director de fotografía	Mátyás Erdély
Sound Designer	Dan Beckwith
Postproducción	ETC
Post-production Producer	Jon Purton
Colorista	Luke Morrison
Postproducción	Prodigious UK
Post-production Producer	Libby Orrett
Montador	Ben Matthews
Sonido	Michael Powell
Talent Management	Thorsten König
Talent Management	Miracle Music
Talento	Billie Eilish
Talent Manager	Danny Rukasin
Talent Manager	Laura Ramsay
Talent Manager	Brandon Goodman
Talent Creative Direction	Michelle An
Talent Creative Direction	Chelsea Dodson
Hair	Tammy Yi
Make-Up Artist	Rob Rumsey
Wardrobe Stylist	Samantha Burkhart
Stylist Assistant	Damien Lloyd Regalado
Influencer Management	Pulse Advertising
Campaign Manager	Daniela Kühr
Responsable de cuentas de agencia	Julia Ulatowska
Senior Key Account Manager	Natalia Marcinkowska
Campaign Manager	Rona Schulz
Senior Key Account Manager	Geraldine Ladewig
PR Agency	Proud Robinson + Partners
PR Business Director	Lucy Boyd
PR Account Manager	Lara Mcwilliam
PR Senior Account Manager	Joe Connolly
PR Junior Strategist	Rebecca Ritchie
PR Account Executive	Cynthia Gilbert