| Título | DONUT |
| Brief | This new over-the-counter Korean digestive medicine helps quicken the passage of fatty and oily foods through the body to bring fast relief to those who suffer from dyspepsia (impaired digestion). The campaign uses simple, graphical visualisations to symbolise the high-speed movement of these hard-to-digest foods. Which is good because, in Korea, everything needs to move fast. |
| Agencia |
HS AD
|
| Campaña |
DIGEST FOOD FASTER
|
| Anunciante |
Kwangdong Pharmaceutical Co.
|
| Marca |
Kwangdong Digestive drink
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Salud y productos farmacéuticos
|
| Sinopsis | In Korea’s rush-rush culture, there’s rarely time for a proper lunch so many people eat quickly or badly or both. This often leads to digestive problems, which explains the incredible popularity of single-use digestive drinks in the Korean market. And Kwangdong’s new digestive drink helps digest food faster than most. |
| Medio |
Prensa y publicaciones
|
| Director creativo |
Stephen Prior
|
| Responsable de conceptos / redactor |
Peter Moyse
|
| Responsable de conceptos / redactor |
Younsoo Nicole Park
|
| Director artístico |
Ji Hyun Song
|
| Director artístico |
Stephen Prior
|
| Illustrator |
SP
|
| Ejecutivo de cuentas |
Kyungjun Hwang
|
| Ejecutivo de cuentas |
Junsu Rhie
|
