Conservation International - "Walk"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

3901

This ad is part of the ACT Responsible Collection

Marca: Conservation International
País: Colombia

Anunciante: Conservation International

Título	Walk
Agencia	MullenLowe SSP3 Colombia
Campaña	World Climate Day
Anunciante	Conservation International
Marca	Conservation International
Fecha de primera difusión/publicación	2018 / 3
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	Storms have gotten stronger and more vicious, and their effects are highlighted in a new Colombian campaign for World Climate Day. In honor of the day, Conservation International (CI) has launched a new spot designed to highlight climate change and the fact that hurricanes, earthquakes and tsunamis happen more and more often in different countries all over the world, to often devastating effects. Conservation International works to protect humanity’s biggest ally in the fight against climate change: nature. The organization envisions a world where nature itself helps address the issue of climate change. With natural disasters leaving behind shocking images and footage, CI thought it was time to convey this to the world and maximize nature’s contribution to the conversation. 'Nature Signs' is another effort to increase awareness to this issue, to help the world see what Mother Nature is trying to tell us. The campaign, developed by MullenLowe SSP3 Colombia, features various shots of traffic signs in the midst of storms. The signs, in the context of these climatic disasters, show how easily life can be altered. Stop signs blow violently in the wind, are covered up by flood waters and obscured by snow.
Medio	Prensa y publicaciones
Duración	41 seconds
CEO	Francisco Samper
CCO	Carlos Andrés Rodríguez
COO	Juan Pablo García
Creative Director	Juan David Arboleda
Creative Director	Guillermo Siachoque
Responsable de conceptos / redactor	Jorge Eliecer Pinto
Responsable de conceptos / redactor	Abel Antonio Gómez
Director artístico	Camilo Londoño
Director artístico	Byron Poveda
Retouching	La Salvación Studio
Editing	Jonathan Bolivar
Client	Fabio Arjona
Planning Director	Carolina Mejía