Hahn Super Dry - "Experience Collectors "

Ogilvy Sydney

Ogilvy Sydney Sydney, Australia

9973

Marca: Hahn Super Dry
País: Australia

Anunciante: Lion Pty Ltd

Título	Experience Collectors
Agencia	Ogilvy Sydney
Campaña	Experience Collectors
Anunciante	Lion Pty Ltd
Marca	Hahn Super Dry
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Hahn launches its new creative platform for its flagship brand, Hahn SuperDry. The platform - Experience Collectors - will launch with a TVC, Out Of Home and Digital campaign designed to tap into the true passions of Hahn’s drinkers and create a closer emotional connection with the brand.
Filosofía	Inspired by Hahn’s own story of four guys taking a risk to follow their passion of brewing better beers, Experience Collectors follows the story of a guy who overcomes personal challenges to gain new experiences, move forward and find personal growth. The insight behind the campaign was that Hahn’s target audience seeks to actively engage with things they’re passionate about. While they understood Hahn brews high quality beers, they had little understanding of the brand story or the values that drive the brand. Tanya Marler, Brand Director at Lion said: “We are hugely excited and proud of this new Hahn SuperDry campaign. Experience Collectors is exactly the kind of thought provoking and inspiring work we aspire to for Hahn SuperDry. It’s one of our flagship brands and we know it will continue to grow and move the beer market forward.”Developed by Ogilvy, the creative sees our hero experience (amongst others) quitting his job, shark diving, falling out of love, shaping his own surfboard, motorbike trekking across Asia and starting his own business. Directed by renowned Australian filmmaker Patrick Hughes and shot in locations across Cape Town, Prague and Vietnam in a whirlwind three week production, the finished product brings to life the idea of taking risks to follow your passions and find personal growth.Ogilvy won the Hahn business in mid-December with their strategy for Experience Collectors, and has developed the creative over the last three months. “This campaign marks the beginning of an exciting period for Lion as we embark on this new creative partnership with Ogilvy. We believe they have already set the benchmark high with this outstanding work,” added Marler. David Fox, CEO Ogilvy Australia said: “Everyone at the agency was so excited when it was announced we were back on the Lion agency roster, and we are now as excited to see the first work rolling out for Hahn SuperDry. Ogilvy have a rich history with the Lion business and we are honoured to be back working with the team on the great brands they have.
Medio	Televisión
Productora	Finch
Director creativo	Shaun Branagan
Realizador	Patrick Hughes
Productor	Roy De Giorgio
Director ejecutivo de creación	Derek Green
Director de fotografía	Jeremy Rouse
Productor ejecutivo	Michael Hilliard
Responsable de conceptos / redactor	Josh Parmenter
Director artístico	Seamus Fagan
General Manager	Nathan Quailey
Business Director	Duncan Stevens
Director de cuentas	John Marshall
Responsable de cuentas de agencia	Kate Smith
Ejecutivo de cuentas	Deborah Tran
Deputy Head of Planning	Ryan O’Connell
Brand Planner	Sam Tatam
Head of Broadcast and Video Production	Rob Spencer
Second Unit Director	William Horne
Junior TV Producer	Renee Nadin
Founder	Rob Galluzzo
Managing Director (FINCH)	Corey Esse
Director (FINCH)	Patrick Hughes
Director of Photography – FINCH	Jeremy Rouse
Producer – FINCH	Roy De Giorgio
Editor – The Butchery Method	Joanna Scott
Studios	Grade Online VFX
Sonido	Sound Reservoir
Director creativo	Mike Barry
Senior Producer	Claire Seidler
Senior Account Director	Abi Scott