| Título | Are you pushing the sausage? |
| Brief | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| Agencia | Robert/Boisen & Like-minded A/S |
| Campaña | Are you pushing the sausage? |
| Anunciante | The Danish Cancer Society & Trygfonden |
| Marca | Trygfonden Anti Alcohol Awareness |
| Posted | Diciembre 2020 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Interactivo |
| Production Agency | Go....ck Pr......ons Sólo para suscriptores |
| Strategist | ..m B...en Sólo para suscriptores |
| Lead Creative | Fr....ik Vo....nn Sólo para suscriptores |
| Lead Creative | N...as Hu.....st Sólo para suscriptores |
| Miembro del equipo creativo | P...ip B..k Sólo para suscriptores |
| Miembro del equipo creativo | T...s Ki.....ft Sólo para suscriptores |
| Social Media Team | Al.....er F..ø F..ø Sólo para suscriptores |
| Social Media Team | V...or P...i Sólo para suscriptores |
| Director creativo | R..é S..n Kam......ard Sólo para suscriptores |
| Director de cuentas | G...e An....en Sólo para suscriptores |
| Productor ejecutivo | Ch.....na Er....oe Sólo para suscriptores |
| Realizador | N....aj ..e K..s Sólo para suscriptores |
| Director de fotografía | J...er Sp....ng Sólo para suscriptores |
| Montador | N....aj M....rg Sólo para suscriptores |
| Montador | Th.....�rn M...ter Sólo para suscriptores |
| Editorial Company / VFX Company | W....me P..t Sólo para suscriptores |
| Audio Engineer / Sound Designer | B...rn V..ø Sólo para suscriptores |
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