Robert Brown
Executive Creative Director at McCann London
London, Reino Unido
TítuloDiscover the Ambassador journeys
Agencia
Campaña All Worth It
Anunciante L'Oréal
Marca L'Oréal/Prince's Trust
Fecha de primera difusión/publicación
Sector Empresarial Productos de belleza y perfumes
Sinopsis The new ‘All Worth It’ campaign, created by McCann London with media partner Maxus, sees 15 ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson share their own personal stories in a series of films highlighting how they have been affected by self-doubt. They will continue to be involved in a number of ways, from supporting via their own social media channels to participating in training courses and at the centres. The campaign is the latest in L’Oréal and McCann’s 45-year relationship. The ambassador films will be available online and supported by extensive social, national press, magazines and large format out of home activity, including a spot at the iconic Piccadilly Circus billboard site.
The confidence training programme, which will form part of The Trust’s existing courses, will run across all 18 Prince’s Trust centres and will also be available digitally via The Trust’s new online digital learning platform. The programme will address issues such as body language, communication, employability and relationships while the online platform will connect young people to e-mentors from L’Oréal and other organisations who can provide online advice and support. 
 
Medio Branded Content
Duración
Director creativo
Planificador de cuentas
Dirección artística
Director de cuentas
Managing Partner
Project Director
Group Planning Director
Business Manager
Media Agency
Postproducción
Productora
Productor
Realizador
Actor /Celebridad

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