|Brief||One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna.|
|Marca||L’Oreal & British Vogue|
|Fecha de primera difusión/publicación|
|Sinopsis|| In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.|
“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.
The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
|Medio||Prensa y publicaciones|
|Director ejecutivo de creación||Julien Calot|
|Director creativo||Regan Warner|
|Director ejecutivo de creación||Robert Brown|
|Integrated Creative Director||Chad Warner|
|President / Executive Creative Director||Riccardo Fregoso|
|Creative President||Adrian Botan|
|Beauty Team President||Charlotte Franceries|
|President & Chief Creative Officer||Laurence Thomson|
|President & Chief Creative Officer||Rob Doubal|
|Creative Excellence Manager||Carmen Bistrian|
|Head of Social Media||Pierre-Jean Bernard|
|Global Account Director||Muriel Lapeyre|
|Global Planning Director||Clement Fiorda|
|Chief Strategy Officer||Harjot Singh|
|Chief Production Officer||Sergio Lopez|
|Planning Partner||Rose Van Orden|
|Junior Planner||Joy Molan|
|Managing Partner||Alison Webber|
|Senior Account Manager||Beth Kodjer|
|Project Director||Louise Hawthornthwaite|
|Realizador||Ben Twiston Davies|
|Director artístico||Adrien Simmonet|
|Art Director Assistant||Valentin Crespo|
|Global Brand President||Pierre-Emmanuel Angeloglou|
|Managing Director||Adrien Koskas|
|General Manager||Karen Jones|
|Creative Strategy||Ginevra Capece Galeota|
|AR/VR Business Development Facebook||Christopher Price|
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