Robert Brown
Executive Creative Director at McCann London
London, Reino Unido
TítuloThe Non-Issue
BriefOne magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna.
Campaña The Non-Issue
Anunciante Groupe l’Oréal
Marca L’Oreal & British Vogue
Fecha de primera difusión/publicación
Sector Empresarial Maquillaje
Sinopsis In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.

“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.

The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
Medio Prensa y publicaciones
Director ejecutivo de creación
Director creativo
Director ejecutivo de creación
Integrated Creative Director
President / Executive Creative Director
Creative President
Beauty Team President
President & Chief Creative Officer
President & Chief Creative Officer
Creative Excellence Manager
Head of Social Media
Global Account Director
Global Planning Director
Chief Strategy Officer
Chief Production Officer
Planning Partner
Junior Planner
Managing Partner
Senior Account Manager
Project Director
Director artístico
Art Director Assistant
Global Brand President
Managing Director
General Manager
Creative Strategy
AR/VR Business Development Facebook

Personas relacionadas con esta creación

Anuncios Relacionados


Crea tu Perfil Público and become a member of AdForum

Get Started