Michael began his career in agencies, including Head of Broadcast at Ogilvy in Sydney, then a more regional gig at DDB HK. From there, he moved into the production side and in 1999 saw his most successful collaboration when he joined and later became partner with Steve Rogers at Revolver. Revolver/Will O’Rourke, an Australian based production company, is known for its commitment to produce work that people seem to remember and hopefully like.
Michael stated, “Being asked to be President of the LIA Production & Post Production and Music Video Jury is truly a privilege. I have got to the point where I just don’t want to justify why craft is essential in our industry. I think it’s intrinsic to every single human in this world that they will respond to something made with care and craft far more than something that is not. It’s that simple. I can’t wait to see the work that is entered and for the good stuff to rise to the top.”