Peter Ryan
Productor digital at Park Village
London, Reino Unido
TítuloFray Bentos ITV4 Sponsorship idents
Agencia
Campaña Fray Bentos ITV4 Sponsorship idents
Anunciante Baxters
Marca Fray Bentos
Fecha de primera difusión/publicación
Sector Empresarial Comida
Filosofía The idents, created by Hometown and directed by Stuart Elliot through Park Village, feature a married couple watching TV. The 10-second spots airing on ITV4, a channel predominantly aimed at a male audience, see the man engrossed in his dinner and television. This blissful moment is interrupted by his wife so, he responds in a tongue-in-cheek way, attempting to return to his programme and pie or pudding as quickly as possible. The line Fray Bentos sponsors compulsive viewing on ITV4 can be seen throughout. 
Medio Televisión
Duración
Postproducción
Productora
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Director de cuentas
Productor de la agencia
Diseñador
Realizador
Productor
Director de fotografía
Montador
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