Marcio Santoro
Co founder at Africa, São Paulo
São Paulo, Brasil
TítuloHeinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil
Agencia
Campaña Bacon Ad
Anunciante Heinz
Marca Caramelized Onion & Bacon Ketchup
Fecha de primera difusión/publicación
Sector Empresarial Sopas, relleno, salsas precocinadas
Sinopsis Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product.

In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.

The bacon ad surprised everyone by its originality and, of course, flavor. =)
Medio Folletos
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Director artístico
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Director medios comunicación
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Planificador de cuentas
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