Sompat Trisadikun
Bangkok, Tailandia
TítuloChoose Yourself
Campaña Choose Yourself
Anunciante Wacoal Corp.
Marca Wacoal Thailand
Fecha de primera difusión/publicación
Sector Empresarial Lencería, ropa interior, pijamas
Lema There’re many types of lifestyle, why wearing only one type of panties.
Sinopsis At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.
Filosofía It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.
Problema We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.
Medio Web Film
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director artístico
Responsable de conceptos / redactor
Planificador estratégico
Planificador estratégico
Director de cuentas
Jefe de cuentas
Director de producción


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