|Agencia||Brilliant & Million|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Lencería, ropa interior, pijamas|
|Lema||There’re many types of lifestyle, why wearing only one type of panties.|
|Sinopsis||At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.|
|Filosofía||It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.|
|Problema||We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.|
|Responsable de la creación||Sompat Trisadikun|
|Director ejecutivo de creación||Titipun Tubthong|
|Director creativo||Kaiwan Teanngam|
|Director artístico||Wayu Saenmee|
|Responsable de conceptos / redactor||Chidchanok Nilrat|
|Planificador estratégico||Kanokporn Kulsri|
|Planificador estratégico||Kamonchanok Maimee|
|Director de cuentas||Thanaporn Chankitmunkong|
|Jefe de cuentas||Chutamas Chanangsri|
|Director de producción||Arisara Srikhammuan|
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