Rafael Santamarina
Executive Creative Director at GREY ESPAÑA, Barcelona
Buenos Aires, Argentina
TítuloThe Fairest Night
Campaña The Fairest Night
Anunciante AB Inbev
Marca Andes
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake
casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention.
While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.
Medio Televisión
Director ejecutivo de creación
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Supervisor de arte
Director artístico
Chief Agency Producer
Productor de la agencia
Productor de la agencia
Director de cuentas
Productor ejecutivo
Responsable de la producción
Productor de la productora
Director de fotografía
Post Production Coordinator
Audio Post Production

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