David Smith
Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, Estados Unidos
TítuloXbox Design Lab Originals: The Fanchise Model
Agencia
Campaña Microsoft
Anunciante Microsoft
Marca Microsoft
PostedAbril 2018
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms.

To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
Medio Otros
Duración
President & Chief Creative Officer
President & Chief Creative Officer
Regional Creative Director
Regional Creative Director
Director artístico
Responsable de conceptos / redactor
Chief Strategy Officer
Planificador de cuentas
EVP
Regional Business Director
Director de cuentas
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Ejecutivo de cuentas
Ejecutivo de cuentas
Director de proyectos
Director de proyectos
Director de proyectos
Head of Design
Diseñador
Diseñador
Productor de la productora
Illustrator
Montador
Print Producer
Studio Manager
Artworker
Retocador
Retocador
Account Lead
Director de proyectos
Diseñador
Director of Communications
Legal Expertise
Social Agency
Productor de la productora
Montador
Director de proyectos
Snr. Global Consumer Marketing Manager

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