|Título||Xbox Design Lab Originals: The Fanchise Model|
|Sector Empresarial||Electrónica doméstica y audiovisual|
|Sinopsis|| Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. |
To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
|President & Chief Creative Officer||Rob Doubal|
|President & Chief Creative Officer||Laurence Thomson|
|Regional Creative Director||Sanjiv Mistry|
|Regional Creative Director||Jamie Mietz|
|Director artístico||Jacob Bjordal|
|Responsable de conceptos / redactor||Jim Nilsson|
|Chief Strategy Officer||Karen Crum|
|Planificador de cuentas||Charlotte Walters|
|Regional Business Director||Sailesh Jani|
|Director de cuentas||Tom Oliver|
|Responsable de cuentas de agencia||Lynne Carter|
|Responsable de cuentas de agencia||Charlotte la Torre|
|Ejecutivo de cuentas||Sophie Grierson|
|Ejecutivo de cuentas||Alice Parker|
|Director de proyectos||Clare Mann|
|Director de proyectos||Mandy Wilson|
|Director de proyectos||Paul Gillespie|
|Head of Design||Dan Howarth|
|Productor de la productora||Doris Tydeman|
|Print Producer||Liam White|
|Studio Manager||Ellis Faint|
|Account Lead||David Smith|
|Director de proyectos||Craig Cameron|
|Director of Communications||Jess Byatt|
|Productor de la productora||Francisco Penedo|
|Director de proyectos||Anna Curtis|
|Snr. Global Consumer Marketing Manager||Josh Munsee|
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