| Título | Gore / Hillary |
| Agencia | Brand Architecture International New York |
| Campaña | Gore / Hillary |
| Anunciante | The Economist |
| Marca | The Economist |
| Posted | Febrero 2001 |
| Producto | Magazine |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | Even after 156 years of publishing one of the world's most influential journals, The Economist finds itslef misunderstood in North America. Thought of as a daunting and dull periodical for economists and acturials, it was our challenge not only to raise awareness, but to inspire people to reconsider their perceptions of the magazine. |
| Medio | Prensa y publicaciones |
| Mercado | Estados Unidos |
| Director creativo | Marty Weiss |
| Responsable de conceptos / redactor | Rick Condos |
| Actor /Celebridad | Al Gore |
| Actor /Celebridad | Hillary Rodham Clinton |
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