| Título | Imprisoned Children - Sweater |
| Agencia | lew'lara\TBWA |
| Campaña | Imprisoned Children |
| Anunciante | Save the Children |
| Marca | Abrinq Foundation - Save the children |
| Fecha de primera difusión/publicación | 2015 / 4 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem. |
| Medio | Publicidad en periódicos |
| Responsable de la creación | Manir Fadel |
| Director ejecutivo de creación | Felipe Luchi |
| Responsable de conceptos / redactor | Gabriel Sotero |
| Director artístico | Rodolfo Fernandes |
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