Samsung - "360 Walkthrough"

BBH

BBH London, Reino Unido

18249

Marca: Samsung
País: Reino Unido

Anunciante: Samsung

Título	360 Walkthrough
Agencia	BBH
Campaña	Bedtime VR Stories
Anunciante	Samsung
Marca	Samsung
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Telefonía móvil y buscapersonas
Filosofía	Brief:As one of the world’s leading companies, Samsung helps to shape the future with ideas and technologies. But sometimes the rapid and constant pace of technological development can leave people feeling cold and like it’s not relevant to them. With this in mind, Samsung came to BBH with a brief to raise awareness and brand loyalty amongst millennials. Strategy:Fundamentally, Samsung believes that technology should bring people together, not drive us apart. BBH placed this at the core of their strategy to engage millennials. The task was to build on Samsung’s expertise to facilitate and enhance human interaction for the millennial generation. Creative Idea:Our creative idea came from the insight that a third of parents can’t be with their children at bedtime to read them a story. Building on Samsung’s expertise in VR, we were able to create Bedtime VR Stories, which allows parents and children to share a story, even when they’re apart, so it’s no longer “once upon a time” but rather “happily ever after”. The app provides a VR story environment where parents and children can see and interact with each other. This is created using a combination of VR and VOIP (Voice Over Internet Protocol) for an immersive, shared experience. The story itself sees the parent and child transported to a fantastical world. With both sat on a magical bed, they go in search of ‘The most wonderful place to be’. It’s a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes us to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale. In each new world the child can explore and interact with their surroundings. And like all the best stories, this not only has a happy ending but a moral too, as we discover that wherever we go, the most wonderful place to be is actually by each other’s side, making children aware of the importance of home and family.
Medio	Interactivo
Duración	340 seconds
Mercado	Reino Unido
Más información	http://www.samsung.com/uk/vr/bedtime-stories/
Marketing Manager	Dan Canham
Miembro del equipo creativo	Martin Jon Adolfsson
Miembro del equipo creativo	Oksana Valentelis
Director creativo	Joakim Borgström
Strategy Director	Damien Le Castrec
Strategist	Tom Patterson
Chief Strategy Officer	Jason Gonsalves
Responsable de la producción	Davud Karbassioun
Business Manager	Julian Broadhead
Business Manager	Polly McMorrow
Head of Business Development	Tim Harvey
Responsable de cuentas de agencia	Lara Worthington
Responsable de cuentas de agencia	Katharine Gritten
Responsable de conceptos / redactor	Nick Kidney
Print Producer	Simon Taylor
Productora	unit9
Director creativo	Henry Cowling
Director artístico	Fredrick Aven
Tech Lead	Laurentiu Fene
Illustration	Christian Slane
3D Artist	Sophie Langohr
3D Artist	Steve Campbell
Artista / Dibujante	Sophie Conchonnet
UX Designer	Camille Theveniau
Diseñador	Mariusz Kucgarczyk
Sound Designer	Chris Green
Productor ejecutivo	Richard Rowe
Productor	Emma Williamson
Productor digital	Samuel Bowden
Productor	David Lynch
Productora	Black Sheep Studios
Montaje	Black Sheep Studios
Production Assistant	Sarah Cooper
Productor	Simon Taylor
Productor	Katie Callaghan