IKEA - "Her Boyfriend"

BBH Singapore

BBH Singapore Singapore, Singapur

12135

Marca: IKEA
País: Singapur

Anunciante: IKEA

Título	Her Boyfriend
Agencia	BBH Singapore
Campaña	IKEA- Now, There's Choice
Anunciante	IKEA
Marca	IKEA
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Grandes almacenes, supermercados
Filosofía	BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. The campaign features four films, supported by digital, TV, print, outdoor and radio.
Medio	Interactivo
Duración	30 seconds
Mercado	Malasia
Director de fotografía	Christos Voudouris
Director ejecutivo de creación	Joakim Borgström
Director creativo	Joakim Borgström
Productor	Chong Wendi
Realizador	Nano Tidone
Director creativo	Nikhil Panjwani
Responsable de conceptos / redactor	Nikhil Panjwani
Responsable de conceptos / redactor	Keng Chien Hong
Director artístico	Ronald Bunaidi
Director artístico	Soo Yeon Bae
Head Of Planning	Rebecca Ash
Responsable de cuentas de agencia	Chloe Fair
Realizador	Augusto G Zapiola
Productora	Argentina Cine
Producer	Chong Wendi
Planning Director	Rebecca Ash
Director ejecutivo de creación	Joakim Borgström
Director creativo	Joakim Borgström
Responsable de cuentas de agencia	Abbas Zafar
Director de cuentas	Chloe Fair
Compositor de música	Bigotes Musica
Montador	Lee Hwee
Postproducción	The Quiet Lab
Productora	Argentina Cine Buenos Aires
Co-Director	Nano Tidone
Director	Augusto Zapiola
Production Service Company	Two Monkeys Bangkok