Elisabeth Billiemaz
Présidente - CEO at Humanseven
Puteaux, Francia
TítuloThe Green Billboard
Agencia
Campaña The Green Billboard
Anunciante KLM
Marca Transavia
Fecha de primera difusión/publicación
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Filosofía During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM.

We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr.
Medio Integrated Media/360 Activation
Duración
Creative Director
Art Director
Art Director Assistant
Responsable de conceptos / redactor
Production
CEO
Producer
Producer
Producer
Image
Image
Image
Sound
Stage Manager
Stage Manager
Stage Manager
Stage Manager
Post Producer
Editing
Editing
Motion Designer
Music Research
Music Research
Commercial Team
Commercial Team
Commercial Team
Commercial Team
Commercial Team
Commercial Team

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