David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Estados Unidos
TítuloBARBIE: Imagine The Possibilities
Agencia
Campaña Imagine The Possibilities
Anunciante Mattel, Inc.
Marca Barbie
PostedMarzo 2017
Sector Empresarial Juguetes y juegos
Sinopsis A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline.
Filosofía Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become. 
Problema Challenge:Champion a world in which girls pursue their limitless potential. 
Medio Web Film
Duración
Responsable de la creación
Director ejecutivo de creación
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Director de fotografía
Director ejecutivo de creación
Productor ejecutivo
Productor de la productora
Efectos especiales
Responsable de conceptos / redactor
Director artístico
Productor ejecutivo
Productor delegado
Director de cuentas
Jefe de cuentas
Productor ejecutivo
Postproducción
Productora

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