David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Estados Unidos
TítuloThe Drive
Agencia
Campaña Challenge Accepted
Anunciante Mattel, Inc.
Marca Hot Wheels
Fecha de primera difusión/publicación
Sector Empresarial Juguetes y juegos
Sinopsis The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
Medio Web Film
Duración
Responsable de la creación
Responsable de la creación
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Managing Director
Group Account Director
Management Supervisor
Ejecutivo de cuentas
Chief Strategist
Director of Communication Strategy
Strategy Director
Productor ejecutivo
Business Affairs
Productora
Realizador
Música
Montaje
Montador
Colorista
Colorization
Sound Designer
Empresa de creación sonora
VFX Supervisor / 3D Lead Artist

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