David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Estados Unidos
TítuloProper Order
Agencia
Campaña Proper Order
Anunciante CVS Caremark Corporation
Marca CVS
Fecha de primera difusión/publicación 2018
Sector Empresarial Comercios de proximidad, tiendas especializadas
Filosofía Script (English);Some things in the order proper need done to be;Such as prescriptions taking;But Americans up to fifty percent of properly take don’t;So easier labels to follow CVS Pharmacy made;By prescriptions taking in the order proper, work better they can;A message Pharmacy CVS from;Entry Summary;This spot ran only in the U.S. Native English speakers will instantly realize that the words of the script have been rearranged so that they feel jumbled, while still conveying a coherent message.?;Brief Explanation;To call attention to the fact that prescriptions are more effective when taken in the proper order, the announcer actually delivers the message using words that are OUT of order. The service being advertised is a prescription labeling system that helps people take their medication at the right times.
Medio Radio
Duración
Agency Account Team
Agency Account Team
Agency Account Team
Partnerships Director
Head of Partnerships
Partnerships Director
Global Chief Creative Officer
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Director of Integrated Production
Sound Engineer
Music Prod Company
Music Producer

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