David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Estados Unidos
TítuloKnock ALS out of the park
Agencia
Campaña Knock ALS out of the park
Anunciante The ALS Association
Marca The ALS Association
Fecha de primera difusión/publicación
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis For most baseball batters, the major goal is a home run: “Knocking it out of the park.” For the ALS Association, the major goal is finding a cure: “Knocking ALS out of park” – and sending the debilitating disease far, far away. To merge these two passions, Major League Baseball and the ALS Association have teamed up with BBDO New York to raise awareness for the cause. Billboards and in-store posters – which resemble the outfield wall at Target Field, home of the Minnesota Twins – are a play on the foot measurements printed on the outfield walls of baseball stadiums. The digital component encourages fans to create their own Home Run Selfie at www.donateALS.org. You simply snap a picture and, using geo-location technology, your precise distance from home plate at Target Field pops up. The suggested donation amount matches your distance. So, if you are 9,374 feet from home plate, you’re provided with the choice of giving: $9.37, $93.74 or $937.40.
Medio Interactive Outdoor Experience
Duración
Worldwide Chief Creative Officer
Director creativo
Responsable de la creación
Director creativo
Director creativo
Director artístico

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