|Título||Knock ALS out of the park|
|Agencia||BBDO New York|
|Campaña||Knock ALS out of the park|
|Anunciante||The ALS Association|
|Marca||The ALS Association|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Asociaciones de información y de la lucha contra la enfermedad|
|Sinopsis||For most baseball batters, the major goal is a home run: “Knocking it out of the park.” For the ALS Association, the major goal is finding a cure: “Knocking ALS out of park” – and sending the debilitating disease far, far away. To merge these two passions, Major League Baseball and the ALS Association have teamed up with BBDO New York to raise awareness for the cause. Billboards and in-store posters – which resemble the outfield wall at Target Field, home of the Minnesota Twins – are a play on the foot measurements printed on the outfield walls of baseball stadiums. The digital component encourages fans to create their own Home Run Selfie at www.donateALS.org. You simply snap a picture and, using geo-location technology, your precise distance from home plate at Target Field pops up. The suggested donation amount matches your distance. So, if you are 9,374 feet from home plate, you’re provided with the choice of giving: $9.37, $93.74 or $937.40.|
|Medio||Interactive Outdoor Experience|
|Worldwide Chief Creative Officer||David Lubars|
|Director creativo||Mike Boulia|
|Responsable de la creación||Greg Hahn|
|Director creativo||Tom Kraemer|
|Director creativo||Jens Waernes|
|Director artístico||Shayne Alexander|
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