| Título | Straw |
| Agencia |
BBDO New York
|
| Campaña |
Landscapes - GE
|
| Anunciante |
General Electric Company
|
| Marca |
GE
|
| Fecha de primera difusión/publicación |
2007 / 2
|
| Sector Empresarial | Producción de energía, materias primas, minerales
|
| Lema | imagination at work |
| Sinopsis | The “Landscapes” campaign is another take on illustrating how the Earth’s resources can be harnessed to address our most critical problems, this time in a more metaphorical manner. For example, one of our ads titled “Sun Lamp” portrays the bulb of a flower as the sun, to depict solar energy. |
| Filosofía | To underscore GE’s commitment to making the world a better place, this campaign dramatizes how technology and nature can live in harmony together. The resulting layouts are beautiful landscapes that conceptually highlight some of GE’s core products |
| Problema | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Resultado | N/A |
| Medio |
Prensa y publicaciones
|
| Mercado | Estados Unidos |
| Más información | ecomagination.com |
| Director creativo |
Wang Gang (Shanghai)
|
| Director creativo |
David Lubars
|
| Director artístico |
Eric Sun (Shanghai)
|
| Director creativo |
Leong Wai Foong (Shanghai)
|
