Sainsbury's - "1914"

AMV BBDO

AMV BBDO London, Reino Unido

68874

This ad is part of the ACT Responsible Collection

Marca: Sainsbury's
País: Reino Unido

Anunciante: Sainsbury's

Título	1914
Agencia	AMV BBDO
Campaña	Christmas is for Sharing
Anunciante	Sainsbury's
Marca	Sainsbury's
Posted	Noviembre 2014
Sector Empresarial	Grandes almacenes, supermercados
Problema	This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good.
Medio	Web Film
Duración	220 seconds
Media Agency	PHD UK
Productora	Rattling Stick
Montaje	Work
Música	Wave Studios
Sonido	Wave Studios
Productora	Good Oil
Audio Post Production	Woodwork music
Postproducción	The Mill London
Director creativo	Michael Durban
Director creativo	Tony Strong
Director artístico	Tim Riley
Director ejecutivo de creación	Alex Grieve
Director ejecutivo de creación	Adrian Rossi
Productor de la agencia	Rebecca Scharf
Productor de la productora	Sally Humphries
Realizador	Ringan Ledwidge
Director de fotografía	Alwin Kuchler
Cámara (persona)	Alwin Kuchler
Montador	Rich Orrick
Sonido	Aaron Reynolds
Responsable de conceptos / redactor	Tim Riley