| Título | The Melanoma Plaster |
| Agencia | Jung von Matt AG |
| Campaña | The Melanoma Plaster |
| Anunciante | Beiersdorf AG |
| Marca | Nivea Sun |
| Posted | Octubre 2022 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | 1 in 5 people will develop some form of skin cancer in their lifetime. And melanoma is the deadliest type. Treat it early and it’s 99% curable. But treat it late and it could be too late. When survival depends on early detection, it’s vital people check their skin regularly for the early signs. The problem is that hardly anyone does.The Melanoma Plaster: a simple plaster transformed into a powerful weapon against melanoma, as it reminds people to check their skin for the early signs of melanoma each time they use one. As melanoma can affect anyone, a plaster was the ideal medium to deliver this life-saving message; it’s a common household product that people keep in their homes and stick directly to their skin. Plus, it reaches people in a way that technology does not – intercepting when they are already caring for their skin. |
| Medio | Case Study |
| Duración | |
| Productora | .fount GmbH |
| Music / Sound Design | MassiveMusic |
| Managing Creative Director & Partner | Dörte Spengler-Ahrens |
| Managing Creative Director & Partner | Jan Harbeck |
| Director de publicidad | Dagmar Janke |
| Director creativo | Sarah Buggle |
| Director creativo | Joao Peixoto |
| Copywriter Intern | Arief Dharmawan Britantio |
| Art intern | Carol Benito |
| Responsable de conceptos / redactor | Harvey Wilks |
| Director artístico | Renato Valim |
| Director artístico | Boreum Kim |
| Responsable de conceptos / redactor | Juan Kebork |
| Responsable de conceptos / redactor | Natalia Zapata |
| DIRECTOR DE SERVICIO AL CLIENTE | Kristian von Elm |
| Senior Project Manager & Operations | Moya Koren |
| Senior DTP Operator | Marion Beeck |
| Senior Print Production Manager | Birgit Weber |
| Junior Art Buyer | Antonia Mosler |
| Project Manager Social Media | Antonia Kuehn |
| DTP Operator | Silke Fleischhauer |
| Responsable de la producción | Malte Rehde |
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