Royal Air Force RAF - "Find Their Force 4"

Engine UK

Engine UK London, Reino Unido

8495

This ad is part of the ACT Responsible Collection

Marca: Royal Air Force RAF
País: Reino Unido

Anunciante: Royal Air Force

Título	Find Their Force 4
Agencia	Engine UK
Campaña	Find Their Force
Anunciante	Royal Air Force
Marca	Royal Air Force RAF
Fecha de primera difusión/publicación	2019 / 7
Sector Empresarial	Gobierno y otras instituciones
Filosofía	Today, the Royal Air Force launches a new recruitment campaign designed to inspire people to realise their potential. The campaign idea, Find Your Force, was based on psychological studies on talent development and education, as well as, insights around a younger generation’s growing desire for fulfilment in their work lives. It’s designed to demonstrate how everyone, whether they have formal qualifications or not, has a talent, something they were born to do… And highlight how the RAF, helps individuals develop their talents (even the ones they didn’t know they had), through a breadth of different roles and a real depth of training and personal development. The launch film brings this idea to life through the journey of a young woman as she explores a range of roles in the RAF; from chef to air operations, all whilst identifying which role fits best with her own personal qualities. The campaign, created by ENGINE, launches on 15th July with 2 x 30” TVC spots, and a 70” online long form edit. The campaign will be accompanied with social and digital display ads, driving people to identify an innate skill they may have, and consider a role in the RAF that may best fit this quality.
Medio	Prensa y publicaciones
Duración	74 seconds
Montador	Trim Editing
Responsable de la creación	Billy Faithfull
Creative Director	Christopher Ringsell
Creatives	Holly Fallows
Creatives	Charlotte Watmough
Agency Producer	Alex Honnor
Account Handling	Richard Williams
Account Handling	Harriet Pinnington
Planning	John Crowther
Planning	Matt Rhodes
Planning	Ronaldo Pegoraro
Agency Designer	Alex Sullivan
Agency Designer	Sara Neves
Agency Designer	Patrick Gibson
Agency Designer	Lee Manning
Agency Designer	Nick Dinnen
Agency Designer	Aaron Pacey
Media Agency	Wavemaker Hungary
Media Agency	Manning Gottlieb OMD
Production Company	Smuggler
Director	Adam Berg
Producer	Jason Scanlon
Editor	Paul Hardcastle
Sound Design	Will Cohen
Sound Design	Joe Wilkinson @ String & Tins
Post Production	Time Based Arts
RAF Marketing	Squadron Leader Simon Briggs
RAF Marketing	Rebekah Selman
RAF Marketing	Paul Harris