Postnord Logistics - "Lucy and Henry 2"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suecia

Premios

11294

Marca: Postnord Logistics
País: Suecia

Anunciante: Postnord Logistics

Título	Lucy and Henry 2
Agencia	Forsman & Bodenfors Göteborg
Campaña	Lucy and Henry
Anunciante	Postnord Logistics
Marca	Postnord Logistics
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Industria
Sinopsis	To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord.
Filosofía	PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland.
Medio	Televisión y Cine
Duración	45 seconds
Responsable de conceptos / redactor	Johan Holmström
Director artístico	Ted Mellström
Planner	Lars Friberg
Director de cuentas	Mehmaz Bejne
Diseñador	Axel Soderlund
Productor	Magnus Kennhed
Responsable de cuentas de agencia	Lena Grundström
Montador	Robin Sive
Postproducción	Gangsters
Stylist	Johanna Borggren
Jefe de decorados	Catharina Nyqvist
Productora	Bacon
Productor	Sandra Sohlman
Productor ejecutivo	Ylva Axéll
Director de fotografía	Carl Nilsson
Realizador	Bart Timmer