Título | Frog (horizontal) |
Agencia | BBDO New York |
Campaña | EnergySmart bulbs - GE |
Anunciante | General Electric Company |
Marca | General Electric |
Posted | Febrero 2009 |
Producto | EnergySmart |
Sector Empresarial | Productos para la casa y mantenimiento |
Sinopsis | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
Medio | Prensa y publicaciones |
Mercado | Estados Unidos |
Responsable de la creación | Bill Bruce |
Director artístico | John Leu |
Responsable de la creación | David Lubars |
Director creativo | Kara Goodrich |
Responsable de conceptos / redactor | Brad Roseberry |
Director creativo | John Leu |
Director creativo | Brad Roseberry |
Fotógrafo | Billy Siegrist |